Back in the 1980s when Hugo Boss first became one of the superstars of design and fashion, his big bold suits defined the aspirational masculinity of the age, and generated massive interest. Boss clothing, with its unashamed large logos and powerful lines made a huge statement on the part of the wearer, marking them out as the kind of person who knew what they wanted, and more important, how to achieve it.

The Boss fashion house was actually founded in Germany back in 1923, and some of his early designs were extremely popular in Germany and across the rest of Europe in the 1940s. Boss himself died in 1948, and without his direction, the company floundered for a decade before reinventing itself in the late 1950s with a return to its roots and the adoption of the strong design ethic that would see it build momentum into the present time.

One of the biggest developments for the firm has been the launch of its various different brands over the years. Aside from the casual Jeans based Hugo brand, and the smarter outfits and suits of Hugo Boss core brand, the label also produces sportswear and several other lines, including a range of clothes designed specifically for women.

The company launched its first Hugo Boss fragrance at the peak of its fame in 1984. This masculine but soft cologne has since gone on to enjoy vast popularity around the world, and is a very flexible fragrance that suits almost any man - depending on how prominently they wear it. Subsequently, the label has launched a large number of different Hugo Boss perfumes and colognes that have refined the core scent with either earthy and citrus tones such as the iconic Boss in Motion fragrance for men, more musky scents like their dark range, which are designed to be sensual evening wear.

The most popular Boss perfumes for women are well liked by fans thanks to their lightness. Offering the same textures as the male fragrances but in a much lighter cocktail, they are undeniably sexy when worn properly, and despite their reputation as popular rather than fine fragrances, Hugo Boss produces them to a very high standard using the finest ingredients and blending technology available anywhere.

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