In terms of the image that the brand portrays, Lancome has few equals around the world. It is both glamorous and elegant, with all the prestige that comes from being one of the leading cosmetics and fragrance producers in the whole world. Ever since it was founded in France in 1935, the Lancome Company has symbolized everything that is luxurious and elegant. Lancome concentrates on being a leader in the industry, and promotes an international image that is romantic and epic, aspirational, and obtainable. Lancome has become a designer label that provides everyday glamour to its advocates, and gives them something a little special to enjoy every day.

In the past few years, Lancome has had a reputation for being a company that aims its products more at the older woman, and has suffered to some extent, although as with all things in fashion, the cyclical nature of the industry has ensured that once again, Lancome is being viewed as a top brand for everyone to enjoy, and under the ownership of L’Oreal, it is being promoted more than ever.

Over the 70 or more years since Lancôme was founded, the company has introduced many number of fragrance lines, and although not all of them are still in production, many are, as testament to the expertise and inventiveness of the blenders, led by the legendary Armand Petitjean.

The longest lived of all the Lancome perfumes is Nutrix, which was launched in 1936, and is still a major staple of the business, and one of their most popular lines.

The face of Lancome is one of the most prestigious positions in the modeling world, and many of the world’s most beautiful women have enjoyed the accolade over the decades since the company was founded including Isabella Rossellini, Uma Thurman and Kate Winslet, amongst many others. The company chooses models and actresses who inspire women with their natural beauty.

Many Lancome fragrances are inspired by nature, and have floral themes to their scent. Popular lines such as Tresor, have complex floral aromas, while men’s fragrances from Lancome such as Lancome Hypnose Homme are masculine and powerful, and exotic thanks to the use of rich spices and other ingredients.

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