Although the Moschino label was only founded in 1983, it has already become as established as longer lived brands such as Calvin Klein and Armani, and is now considered to be a top fashion house. Offering a range of different labels to appeal to different markets, Moschino offers a comprehensive range of fashion products stretching from couture through ready to wear clothing, and encompassing cosmetics, Moschino fragrances, and luxury accessories including sunglasses and hand bags.

The central design tenet that underpins the Moschino fashion label is the idea of "Classico con twist" - classic designs with a twist of the unusual. This may be a suit with larger lapels to emphasize the chest of the wearer, or alternatively the large T-Shirt logos that the company has pioneered, which have brought the idea of conspicuous fashion to the masses.

The design ethic also extends to non fashion products including handbags, which often feature the use of innovative materials, or extreme shapes, while the Moschino perfume range has been blended to create a number of complex and alluring scents that appeal across a wide range of different tastes.

The Moschino label is particularly popular with young celebrities, thanks to its challenging attitude, and the innovation of head of design Rossella Jardini, who has been at the forefront of the company ever since she took over from the late founder of the company, Franco Moschino. Amongst the most high profile wearers of Moschino, the pop singer Kylie Minogue and actress Sienna Miller are considered to be style icons in many quarters.

Perhaps the most popular Moschino perfume is the Moschino Cheap and Chic range. Ever since its release, it has proved to be appealing to almost every group, from younger girls through to older women thanks to its complex blend of fragrances, which reveal a scent that celebrates the individual.

Other Moschino perfumes such as Friends, I Love Love, and the fine fragrance line such as Moschino Couture are also extremely interesting perfumes which offer a fascinating perfume experience, which is very pleasant on the nose, and is worn very well by women of all ages.

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