These days, most of the fine fragrances that are advertised are nothing of the sort. The enormous demand for perfumes from leading designers such as Armani and YSL means that rather than being expertly blended by professional perfumers, their fragrances are almost mass produced albeit with the best possible ingredients, and this can undermine the exclusivity that they offer.

This is emphatically not the case with Creed, a relatively little known fragrance house based in Paris, where the traditional values of the industry are still held to, and fragrances are produced to meet the needs of the individual, without the kind of compromise that is often seen.

Operating for more than 250 years, Creed has gained a reputation for being the supplier of fragrances and luxury goods to some of the leading families in Europe, and at one time was the preferred supplier of almost all of the ruling families on the continent including Queen Victoria of England.

This ultra exclusivity that the company still maintains is one of the most attractive things about its products. While you can go to a party and find people there wearing the same fragrance as you, if you wear Creed fragrances and perfumes, you will be almost assured that no-one in the room will be in the same scent.

One of the most astonishing things about the modern Creed perfume house is just how traditional it is in its approach. Unlike other companies, where the fragrances are produced by large groups of people, at Creed, the president of the company, Olivier Creed personally selects the various essences that are used for the production of fragrances, and oversees the blending processes in order to ensure that his exacting standards are maintained.

The traditional approach that is observed by the company has paid off over time, and customers still recognize that the quality of the Creed fragrances is set above those offered by almost all other perfumers due to the way in which the company remains small enough to retain its complete exclusivity, and also offers customers the ability to spend time with them in order to develop their own scent that the company will then store the recipe for the fragrance in order to be able to replicate it on demand into the future.

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