There are few designer labels in the world that can claim to have had the same kind of impact on male fashion as Ermenegildo Zegna. This leading design house has been established for nearly 100 years, and describes itself as the world leader in fine male fashion.

The company grew very quickly on the reputation that it developed for the quality and style of the wool suits that it produced in its factories in Northern Italy, and within 20 years of its founding, more than one thousand people were employed at the company. The main reason for the relatively quick success of the house was the way in which Ermenegildo Zegna suits were able to combine the masculinity demanded by Italian men with a revolutionary new lightness that made them effortlessly stylish and comfortable when worn.

The classic suits are produced using the finest materials including Merino wool, and due to the relatively small numbers that are produced each year, they are highly sought after by people who want to look their best.

The production techniques that Ermenegildo Zegna and his sons developed for their tailoring business has subsequently led to them being approached by other major fashion houses such as Yves Saint Laurent in order to produce the menswear lines for these companies, and this has offered the company the opportunity to expand their own lines through collaboration with their partners.

One of the first fruits of this collaboration was the production of the first Ermenegildo Zegna fragrance. Essenzia de Zegna was produced by Ermenegildo Zegna and YSL Beaute, and is an all new cologne for men that has been blended in such a way to convey the same kind of mixture of casual overtones with a rich and masculine theme. The idea and concept behind the male fragrance is to emphasize the maleness of the wearer, while also remaining soft enough to be worn as an everyday scent.

Ermenegildo Zegna has enjoyed enormous success with its first fragrance, and the partnership with YSL is likely to generate a range of additional men’s fragrances in the coming years that will continue to marry the classic lines of the suits with their wearability to create a line of scents that can be worn every day while still making the wearer feel special and unique.

Top Colognes by Ermenegildo Zegna: Essenza Di Zegna Cologne ; Z Zegna Fresh Cologne ; Essenza Di Zegna Summer Cologne ; Zegna Colonia Cologne

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