Despite the fact that many of his most popular lines are produced specially for regular stores and discount outlets such as WalMart, Kenneth Cole is still very highly regarded within the fashion industry as a person who is able to combine the main ethics of beautiful design with affordability in order to produce clothing that is both elegant and accessible.
In many ways, Kenneth Cole’s clothing could be said to support the other lines within his large fashion house, creating greater interest in his fragrances and other luxury accessories, which are much more exclusive than his general fashion lines.
Kenneth Cole is very much a designer who concentrates on the here and now, his clothing is always of the moment, heavily ties into the fashion of the day, and is often quite cutting edge in terms of his lack of influences, and position as one of the leaders of the retail and ready to wear movements. It has always been a key concept of Kenneth Cole to design his clothing for the whole woman, and produce fashion lines that are wearable and stylish, rather than just things to be looked at and admired.
Kenneth Cole has had a great deal of success as a perfumier, and many of the main Kenneth Cole fragrances are regularly named amongst the most popular choices. Typically, the light and airy fragrances that he produces are ideal for younger women, and day time wear, lacking the deeper and more subtle tones that appeal to older women who wish to wear a more sensual fragrance in the evening. Despite this, Kenneth Cole perfumes such as Reaction and Kenneth Cole, Stir the Air, have won several awards, and have an enduring appeal.
Kenneth Cole produces both clothing and fragrances for both men and women, and offers a number of different product ranges to suit different markets. Although the bulk of his output is sold through major name stores as part of their standard offering, his higher end own brand wear is very sought after, and only sold through his own boutiques and specially selected high end department stores.
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