As one of the most celebrated young designers working today, Kimora Lee Simmons is famed for her ability to appeal to a different people from many different cultures, without compromising her design ethic or the quality of her work. Working as a model, an actress, author and a fashion designer means that her talents are spread across a number of different fields, but despite this, she has managed to carve out a specific niche as the CEO of leading urban style house Baby Phat.

Kimora Lee Simmons has built her career around taking what was essentially street fashion from the urban neighborhoods across the US, and refining the structure and designs of the clothing to give them a much broader appeal without harming the values and meaning of the outfits, or undermining their appeal to the streets.

The Baby Phat Company is dedicated to producing high quality clothing with a great design ethic that remains both functional and wearable. Her clothes are modern, interesting, and brash, but also classy and classic, transcending the current trends while also embracing them.

The designs are intended to be worn and to flatter the individual while also making a statement of intent. Kimora Lee Simmons claims to design for women who know their mind, who want to show off their confidence, and who are keen to remain true to the streets even when they want to wear the finest fashion.

The designs of Kimora Lee Simmons extend beyond simply the catwalk, and in recent years, the Baby Phat line has extended its scope tremendously with a number of additional lines.

The range of Kimora Lee Simmons perfumes was released in the last couple of years to a fantastic response. Working in partnership with the leading cosmetics company, Estee Lauder, and taking advantage of their experience in developing scents that appeal to a cross section of people while making each individual feel as special as they can. A number of different Kimora Lee Simmons perfumes are available including Goddess Perfume, which is a light and colorful fragrance designed to appeal to the younger woman. Golden Goddess is a deeper and richer scent that is perfect for a stronger woman, while the signature Kimora Eau de Toilette is an exotic and rewarding perfume that is ideal for anyone and anytime, and develops beautifully over time to create a variety of different experiences throughout the day and night as the different tones are released.

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