Despite the fact that he had a relatively poor childhood, growing up in a rough area of New York City, Ralph Lauren dreamt of a life of luxury, and created the image in his head of a country club world, and this inspired the designs which eventually set the basis for the look that became his Ralph Lauren Polo line - one of the most popular fashion ranges of all time.

Ralph Lauren has traditionally offered two separate fashion lines under the same umbrella; Ralph Lauren is his high fashion label, which includes formal wear and couture, while Ralph Lauren Polo is a more relaxed label that includes all his sportswear and Jeans wear ranges. The Polo range includes many of the most iconic striped Ralph Lauren polo shirts and other items of clothing.

Aside from his own Ralph Lauren boutiques, which specialize in offering his whole range of products including clothes, perfumes, and accessories such as sunglasses, and leather goods, Ralph Lauren products are also available in many top department stores, and other selected fashion outlets.

Within the Polo Ralph Lauren product range, there are a number of different mini ranges including Polo Black, which includes Italian style suits for men, Polo Classics, which is known for its sportswear and casual wear, Polo Denim, which was previously known as Polo Jeans Co, and sells Jeans, and RLX, which is a high technology sportswear line for both men and women.

Amongst the most popular products produced by the Ralph Lauren Company, the various fragrances are possibly best known. With new products being launched every year, and a comprehensive range of gift packs available that include shower gel and other cleaning products, the sales numbers rise every year, and Polo is now one of the most popular fragrance labels in the world, with massive sales around the world thanks to the aspirational nature of the brand.

There are different Ralph Lauren colognes to suit all men, from light fragrances such as Polo Sport that are ideal for day to day wear through to stronger and more complex fragrances like Polo Black by Ralph Lauren, which has a deeper scent that is ideal for evening wear.

Women can also choose from a large number of different fragrances by Ralph Lauren. There are fun fragrances like Ralph Lauren Cool, which are ideal for every day wear, and particularly aimed at younger women, while deeper scents such as Ralph Blue are intended to be worn in the evening to create a sensual and evocative experience.

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